Connecting with and Developing the U.S. Hispanic Market
At a size of 54 million (2012), accounting for More than Half the Nation’s Growth over the last decade with 43% population increase (00-10), representing 17% or more than One of Every Six People in the U.S. and One in Four Children in the country (2010), with a Purchasing Power put at $1 trillion in 2010 and estimated to be $1.3 trillion by 2015; the growth of the U.S. Hispanic Population is truly a Demographic Revolution having enormous economical and cultural impact.
Businesses, industries and organizations focused on short and long-term growth in the U.S. are taking notice that the Hispanic market is a Very important growing market, and are working at a fast-pace in positioning themselves to seize these opportunities. In this environment, ignoring the Hispanic market and allowing the competitors to gain a stronghold in this segment is a very costly mistake.
Having developed the Hispanic market segment for the largest Home Improvement Retailer, furthering our expertise in the field by way of professional coursework from FSU’s Center for Hispanic Marketing Communication, and actively participating in the national Hispanic Marketing professional field, we provide proven first-hand expertise.
Combining our seasoned professional skills in Marketing and Business Development, our passions, experience and research in Hispanic/Latino Marketing and the game and business of Golf, with our own experience as novice Hispanic-golfer, we have identified the opportunity for the golf industry to connect with and to develop the fastest growing segment of the U.S. population.
We provide our Consulting Services and Directly Assist in the Development and Implementation of comprehensive as well as targeted, well-crafted, culturally sensible Hispanic Marketing Strategies and Programs to seize the opportunities of this increasingly affluent emerging consumer domestic market.
Contact us to discuss how we can help your organization Connect with and Develop your Business in the U.S. Hispanic Market
(954) 6654624 firstname.lastname@example.org
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Areas of expertise:Sales & Marketing
The Hispanic Element of the PGA’s Golf 2.0 Strategy Jumps Out of its Box As the PGA has launched the Golf 2.0 strategy for a drastically changing approach to presenting golf to reach the goal of having 40 million golfers by 2020, while increasing the relevance of the game across the country, making it reachable and more welcoming; the Hispanic strategic element included in it as a sub-section, just as the reality of the USA Hispanic population, is not, and cannot be an isolated box. Modified by Octavio Jacobo on 21 Nov 2011
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