Since incorporation in 2004, Kimberly Wade has provided comprehensive and executable turnkey sales programs/support for many private golf and social organizations. These organizations were seeking to improve their fiscal performance in the core areas of hospitality and golf.
In fall 2004 and through winter 2005, Ms. Wade contracted with The Golden Bear Club at Keene’s Pointe in Windermere, Florida. The goal was to hire and train a membership director and execute an effective external marketing campaign to expand the membership base. Ultimately, the club grew to an average of 20 new members per month; up from the average of five per month. The financial results were over $3 million in initiation fees and a $36,000 monthly dues increase.
In May, 2007, Ms. Wade developed and executed a two-day Membership Sales Training for Heritage Golf Group’s east coast membership sales executives, the first for this organization. The Membership Sales team rated the seminar a nine based on a scale of one to ten. A second two-day seminar was conducted for the entire membership team of 17 membership directors in February, 2008. Heritage Golf Group has a number of private country clubs located in large metropolitan areas that have an initiation fee of approximately $30,000.00.
In the spring 2008, she was a speaker at the famed Golf Inc. conference at the Doral Resort in Miami, FL. Her session on prospecting for membership earned the highest rating from conference attendees. The information she provides is valuable and immediate. Therefore, she has been asked to speak again at Golf Inc.’s fall, 2008 conference at Camelback.
Wade and Co. has further expanded into the non-profit arena. Her recent work entails development for The First Tee of Louisville, http://www.thefirstteelouisville.org. In addition, she recently contracted with Ashley and Associates to develop a three-year performa for the MVP Zone, http://www.themvpzone.org.
Ms. Wade has an innovative approach to the private country club market. Her strategy is “Experiential Marketing.” Experiential marketing turns customers into advocates. This medium utilizes event marketing, web-based marketing, and incorporates a number of grassroots marketing strategies to generate membership sales. Through her innovative approach, private country clubs have seen significant membership growth in their respective markets.
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