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Main » TWikiUsers » BenFowler

Ben Fowler

Ben Fowler
PGA of America Customer Relations and Marketing Analyst
100 Avenue of Champions Palm Beach Gardens, FL 33418-3653 USA
	(561) 630-1766
	(561) 624-8448
	bfowler@pgahq.com

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PGA of America (Customer Relations and Marketing Analyst)

Website: http://www.pga.com

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Last modified 08 Mar 2012 - 08:05

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Address	100 Avenue of Champions Palm Beach Gardens, FL 33418-3653 USA
Telephone	(561) 630-1766
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Fax	(561) 624-8448
Email	bfowler@pgahq.com
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Last modified 08 Mar 2012 - 07:52

Articles Ben Fowler Has Contributed To GolfBizWiki

Can’t Buy Me Love & Can’t Buy Me Loyalty

Modified by Ben Fowler on 08 Jun 2010

Customer Needs - The Corridor of a Public Golf Course
An Outside-In Approach
Modified by Lynnwood Brown on 04 May 2010

Customer Satisfaction Fund Beats the S&P 500 by 250%!
Investing in Customer Satisfaction
Modified by Lynnwood Brown on 04 May 2010

Do You Attract Price Shoppers or Service Seekers?
Your facility will play more rounds if you’re attracting service seekers not price shoppers.
Modified by Lynnwood Brown on 04 May 2010

Do You Think You Know Who Your Customers Are and What They Need? If You Just Think You Do, You Probably Don't
Understanding who your customer is and what they need requires empirical evidence, not gut instincts.
Modified by Lynnwood Brown on 04 May 2010

Fred Reichheld’s Net Promoter Update
Reichheld Provides an Update on Net Promoter and Net Promoter Score
Modified by Lynnwood Brown on 04 May 2010

If Word of Mouth Advertising is So Valuable, Why Does No One Invest?
Faced With a Superior Business Model, Marketers Are Slow to Shift Gears. Learn Why???
Modified by Lynnwood Brown on 04 May 2010

Introducing the NGF Customer Satisfaction Index (NGFCSI)

Modified by Ben Fowler on 25 Jun 2010

Intuit’s Philosophy on Net Promoter Score (NPS)
The Role Net Promoter Plays at Intuit
Modified by Lynnwood Brown on 04 May 2010

It’s Time to Start Influencing Your Influencers
A Discussion of Influence Marketing
Modified by Lynnwood Brown on 04 May 2010

LOYALTY IS THE ANSWER, NOT DISCOUNTING
Customer Satisfaction is key to growing revenues.
Modified by Lynnwood Brown on 04 May 2010

Make a 250K Holiday Bonus Through Improved Word-of-Mouth Referrals
Word-of-Mouth Marketing Impact Continues to Rise
Modified by Marlene Stone on 24 Feb 2010

Spend $2,000 Per Customer & Grow Profitability
Recap of an interview With the President of the Ritz-Carlton Hotel Company Discussing Their Customer Experience Culture
Modified by Lynnwood Brown on 04 May 2010

The Customer Asset – a Crystal Ball Into the Future
Understanding the customer asset will allow companies to more accurately predict the future and yield maximum profitability.
Modified by Lynnwood Brown on 04 May 2010

The Customer Corridor of a Golf Resort
Insights for Golf Resort Operators to rethink the needs of Golf Consumers
Modified by Marlene Stone on 20 Dec 2010

Think You Know Your Customers? You Probably Don't

Modified by Ben Fowler on 01 Apr 2010

What is the Key Driver of Word of Mouth Referrals?
Learn How Customer Loyalty Impacts the Rates at Which Your Customers Will Make Referrals (both positive and negative)
Modified by Marlene Stone on 24 Feb 2010

What’s The Answer To Discounting?
High Customer Loyalty Can Help Protect Your Revenues When Other Competitors Discount
Modified by Lynnwood Brown on 04 May 2010

What’s Your Breaking Point?
Understanding Customers Satisfaction Drivers and the Role Different Drivers Play in Customer Loyalty
Modified by Lynnwood Brown on 04 May 2010

Who Defines Your Brand?
For your business to fulfill its brand promise it all starts with your frontline staff.
Modified by Marlene Stone on 18 Oct 2010

“Work Out” Your Company’s Challenges With Jack Welch’s Secret Formula
A Discussion on the Management Strategy That Yielded Tremendous Revenue Growth For General Electric
Modified by Lynnwood Brown on 04 May 2010

Your Infrequent Golfer Plays Frequently – Just Not With You
An Analysis of Different Customer Segments at Public Golf Courses
Modified by Marlene Stone on 24 Feb 2010

Number of Articles found: 22

Articles in which Ben Fowler Made the Most Recent Change

Number of Articles found: 0

One Message Posted

Marlene Stone

Date: 10 Mar 2010 - 13:58
Subject: Fan mail for LOYALTY IS THE ANSWER, NOT DISCOUNTING
Hi Ben: This is a test of the Wiki - let me know when you receive this email. We are on your article "Loyalty is the answer - not discounting" under the "Fan Mail area". Just want to see if it functions propertly. Thanks Marlene 3:05 Weds. 3/10/10

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