Spending 65% of the time "figuring out their Hispanic opportunity"

http://adage.com/article/the-big-tent/hispanic-market-hot-topic-nielsen-conference/228543/ David Calhoun, CEO of Nielsen, told the 1,400 attendees to the 2011 Nielsen Conference that he would encourage them all to spend 65% of their time "figuring out their Hispanic opportunity" because it was no doubt the single biggest source of growth for all companies in the U.S. in the short and long term. The "New American Reality" is having an impact. Companies like McDonald 's have experienced 31 quarters of growth thanks to its marketing mantra: leading with multicultural insights. McDonald 's applies a "30-40-50 rule" to every effort. It reminds its teams that 30% of their customers are multicultural who, in turn, account for 40% of their sales and they always remember that 50% of the multicultural population is under the age of 18. The Latino baby boom is the biggest thing that has happened to American demographics since the baby boom 50 years ago Chiqui Cartagena is VP-corporate marketing for Univision Communications Inc. She is also the author of Latino Boom!: Everything You Need to Know to Grow Your Business in the U.S. Hispanic Market

What is the Golf Industry doing about this? What is your Hispanic Market strategy?

-- OctavioJacobo - 07 Jul 2011

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