Marketing to Hispanics takes center stage

Emil Morales, senior vice president and general manager for TNS, a market research company. “The trend for 2050 is that 125 million people in the U.S. will be of Hispanic origin. Growth is going to come from this segment and companies that don’t get into this market now will be late for the party.”

Marketing aimed at Hispanics is also getting more sophisticated as Hispanics become savvier consumers and companies learn more about them. http://www.miamiherald.com/2011/06/05/2251284/marketing-to-hispanics-takes-center.html#ixzz1OWF1qfcn

“There’s a new differentiation about how the message is being communicated. It’s less functional and more emotional,” says Morales.

Companies are using new communication channels to talk to their Hispanic customers either in English or Spanish and they are using trusted media personalities to reach the market at an emotional level.

And since the Census showed that Hispanics are disproportionately younger than other groups, this year’s campaigns are younger and hipper.

Read more: http://www.miamiherald.com/2011/06/05/2251284/marketing-to-hispanics-takes-center.html#ixzz1Ob5tZXmC

-- OctavioJacobo - 07 Jun 2011

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