Business Categories: Sales & Marketing

Business Member Profile

At a size of 50.5 millions, with 43% population increase in 10 years, representing now One of Every Six People in the U.S., One in Four Children in the country, accounting for More than Half the Nation’s Growth over the last decade, with a Purchasing Power put at $1 trillion in 2010 and estimated to be $1.3 trillion by 2015; the growth of the U.S. Hispanic is truly a Demographic Revolution having enormous economical and cultural impact.

Businesses who want to grow in the U.S. are taking notice that the Hispanic market is the market that is getting larger. http://youtu.be/5tNlcAZCNhI

Having developed this market segment for the Home Depot, and furthering my expertise in the field by way of professional coursework at the Florida State University’s Center for Hispanic Marketing Communication, networking with active Hispanic Marketing professionals, and attending conferences and seminars regularly, I am a subject-matter specialist.

By combining my seasoned professional expertise in Marketing and Business Development, my passions for Hispanic/Latino Marketing and for the great game of Golf, with my own experience as a new golfer immigrant Hispanic; I have identified the need and opportunity to provide my expertise to the golf industry to develop and connect with the fastest growing segment of the US population; consulting and directly participating in the development and implementation of well-crafted, culturally sensible, targeted marketing strategies to seize the opportunities of these increasingly affluent emerging consumer domestic markets and avoid the threats from ignoring them while allowing competitors to gain a stronghold in this segment.

Products and Services

Key personnel

• Octavio Jacobo - President