Business Member Profile

Based on my ongoing research, I provide consulting services and assistance to golf professionals, golf facility managers, golf industry associations, golf course management companies as well as women golfers themselves. I have presented educational seminars and have advised future business owners venturing into the golf industry.

My exptertise is based on over a decade of research about women golfers and more recently, junior-girl golfers. My participation in industry organizations and research for publications has provided me with a unique understanding of the barriers women may sometimes feel and experience and how --working together with women's organizations, golf facilities and managers -- they will remove these barriers.

GROWING THE GAME. The number of golfers is declining and we have to do something about it. That's my mission -- especially growing the game for women and young girls -- making it easier to learn the game and to have fun at the same time. Whatever will help women golfers and their families enjoy the game is on my radar screen whether it be an educational seminar about best practices for golf professionals or how to plan a golf vacation.

THE CHALLENGE. The golf industry is male dominated at almost all levels from the bag-boy that takes your clubs, to the male golf professional that checks you in, to the ranger on the course. It's a man's world out there. Based on the most current information from the National Golf Foundation, 80% percent of adult golfers in the U.S. are men. But, women can drive change by proactively seeking committee and governing board positions as well as being active and involved in the women's associations at the facilities where they golf. Women may only be 20% of golfers in the U.S., but we are an important and vital segment in the golf industry. Especially in this economic climate, every golfer -- regardless of age or gender -- counts. For a good summary of the challenge and response, see my article "Advice to Women Golfers" in the Articles Tab on this website.

Products and Services

Our services are also available to women's golf associations and marketing groups. We offer programs designed to encourage women golfers to play golf and overcome their fears about not being good enough. Our consulting services fees are reasonable and will pay for themselves in increased participation and revenue.

About the Consulting Services To help personalize it to your situation, we provide on-site consultations and online or fax reviews of your marketing materials. The fees are based on the services your company requests and are reasonably priced. For women golfers, Nancy offers several types of Introduction to Golf programs -- especially successful with new women golfers.

Key personnel

• Nancy Berkley - President